Mobile Payments: A Question of 'What' and 'When'
There has been a lot of hype about mobile payments, especially last year, with executives proclaiming adoption to be a rapidly growing trend. While we know that consumers are using their mobile devices to access information on the Internet, are they actually using them to shop?
The idea of purchasing while on the go or simply waving a smartphone at an item to buy it in-store sounds attractive, but is this actually a reality that both retailers and consumers are ready to embrace?
It seems adoption of mobile payments has not grown as quickly as anticipated, despite all of the excitement around the concept. Should retailers be doing anything now to address what's currently available and prepare for what's potentially to come?
To address this, let's take a look at what developments there have been recently in payment technology, consumer attitudes toward mobile payments, and external factors such as legislators.
More at http://www.ecommercetimes.com/story/Mobile-Payments-A-Question-of-What-and-When-76063.html September 5th, 2012. 2:34 pm. By Maria del Pilar Murillo U. For E-Business Class.
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